Berklee Online Open Mic: Benji Rogers on Best Practices for Band Merchandise

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Berklee Online Open Mic: Benji Rogers on Best Practices for Band Merchandise

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Berklee Online Open Mic: Benji Rogers on Best Practices for Band Merchandise

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In this clinic, Berklee Online instructor and President / Founder of PledgeMusic Benji K. Rogers joins Berklee Online course author and instructor Mike King for a discussion on the best practices for selling band merchandise.

Key takeaways from this open mic:

• Don’t forget to ask your fans what they want to buy.
• Vinyl, CDs, t-shirts, and posters also sell well online and at the merch table.
• PledgeMusic has noticed that for most campaigns 75% of fans typically want vinyl over CDs.
• Vinyl is definitely hot these days, just keep in mind the lead-time, weight/bulkiness, and cost/unit.
• Vinyl serves a dual purpose of being both a music delivery vehicle and a physical poster-like memento of the show.
• Fans will want to talk to you at your merch booth and will likely buy merch as a physical memento of the show.
• Remember to coordinate merch strategy and available items across all 3 channels: 1) live shows, 2) online stores, and 3) PledgeMusic campaigns.

About Berklee College of Music

The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of our students is the foundation of our curriculum, and Berklee’s official YouTube channel is dedicated to sharing this as it happens.

Berklee Online Open Mic: Benji Rogers on Best Practices for Band Merchandise

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