Here on the Hybris page you will find all the information you need to submit your mastered demo track quickly.
Hybris will accept song demo’s in the Pop, Indie Rock, Indie Dance music genre at the moment.
So please check carefully if you demo do fit the genre(s) where Hybris is active.
Hybris, a music label, founded in March 2004. Based in Sweden, aiming for the sun.
During the years, we’ve discovered and developed some of Scandinavia’s most acclaimed pop artists. Class acts like El Perro Del Mar, Vapnet, Familjen, Juvelen, Jonathan Johanssson, Azure Blue, Lucas Nord, Big Fox, Postiljonen, Korallreven, wy, Erik Jonasson and Mares – to name a few. And, best of all; we just got started. The crusade of working with the best new talent and repertoire is our ongoing agenda.
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We’ve gone from being a small ‘promising’ Swedish pop label, to a free independent player on the global music scene. By doing it our way. We now have representation and distribution in all key markets and our music can be heard all around the world; in movies, tv-shows, on digital platforms, radio stations, record players, et cetera, et cetera. Our catalog of recordings (+1500 songs) is wide and eclectic, with music in different genres, for different tastes. We always try to push our idea of what great music is.
When we first started, we promised ourselves to always approach music from a music fan’s perspective, never from the traditional music industry’s. We now also have a stab full of people, working for our artists, with that same idea in their head.
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2018 we started a new era with our distributor ALOADED. We wanted to stay independent, but all distributors was controlled by the Major record labels/conglomerates. So we started building something new. We are still in the early days of this — but check out aloaded.com, as we roll out new things all the time. ALOADED offer the best independent music distribution and more, for labels as well as unsigned artists with high ambitions.
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Hybris is co-owned by the three partners John Gadnert (Stockholm), Mattias Lövkvist (Hong Kong) and Kalle Magnusson (Malmö/Copenhagen). Hybris currently hosts two sub-labels: Ikaros Rec and Det svenska musikundret. We’re always open to new collabs.
FAQ Record labels
Worldwide, most label contracts include a specific rule. They don’t actually allow their artists to be signed to multiple labels at once. However, there are ways to circumvent this. Through either loopholes in those contracts or by gaining permission from the labels, on rare occasions artists may be able to release certain records (sometimes limited to “non-albums”, ie. EPs, singles, mixtapes, etc.) on other record labels. Always keep this in mind when you sign a contract with a record label.
In the music industry, a 360 deal (from 360° deal) is a business relationship between an artist and a music industry company. The music industry company will actively try to develop new opportunities for the artist. They will function as a pseudo-manager. In return, according to the 360 deal, the artist agrees to give the company a percentage of an increased number of their revenue streams. In a 360 deal this often includes a percentage of sales of recorded music worldwide, live performances, royalties, publishing and more. Costs for packaging, budget records and other costs might be deducted from the artist’s royalties as well.
When an artist signs a deal with a label, they should see themselves as an investment of the record label. Artists don’t get paid if they are with a record label. The record label lends them money that is to be paid back if/when the artist makes it. Suppose that a music label gives a band a $250,000 advance to record an album. The label agrees to do so in return for 90% of the sales. This percentage can vary from label to label and from artist to artist.
In most cases, when signing with a “major” record label, the label will offer the artist a large cash advance. This can be used for anything and everything in the artist’s music career. Keep in mind though, that every dime the record label invests in the artist, they expect to get back. If the music label never recoups what they’ve invested in the artist, the artist will never see any of the royalties that their music generated. All of that advanced money must first be paid back to the record label.
There are thousands of record labels in the world, but only a few of them define the music market. Their major function is to take care of the copyright of sound and video recordings. These days there are four ruling record labels. Nielsen SoundScan in their 2011 report noted that the “big 4” controlled almost 88% of the market:
- Universal Music Group (USA based) — 29.85%
- Sony Music Entertainment (USA based) — 29.29%
- Warner Music Group (USA based) — 19.13%
- Independent labels — 12.11%
EMI used to be one of the big record labels, but got surpassed by Universal Music in 2012. Some other major record labels are Island Records, BMG and Virgin Records.
The days, record labels can have an elaborate list of duties. The details my vary per music label. In most cases, record labels work directly with artists and producers to coordinate the writing and production of the recordings. After this, the coordination of the manufacturing follows and subsequently the distribution, marketing, promotion of the recording. All this is done to ensure the recording sells well around the world.
The shorter the release time for compression, the louder a signal will be. The reason is that it takes less time for amplitude to return to normal after being compressed. Short release times cause distortion but the effect can have a beneficial result.
The distortion will amplify the signal, causing it to sound even louder, but this may not be ideal. A good mid-ground for your release time is 50ms if you do not want any distortion.
The general consensus is to use a short release time for all compression, but each compressor has its own quirks and you should experiment with the right settings.
Mastering can do a lot for your song but it really can’t fix it. This has to do with several factors. For starters, a mastering engineer deals with a track on macro levels. It can not effectively fix issues on a micro level. As you can probably imagine, mastering can’t add delays to just your vocal track. Despite the skills and experience of a mastering engineer, getting a good result naturally also depends on the material they have to work with.
For those who have never heard of LANDR before, we’ll explain. It’s basically an online, automated mastering service. So, it doesn’t use human beings on the back end and it’s driven by an algorithm. You simply upload your tracks to this service and it automatically masters them. Then it allows you to download them instantly. Although it works okay, the system can never replace a real professional mastering engineer like audiobyray.com.
The first spot is taken bij Abbey Road Studios, which is of course one of the world’s most iconic (mastering) studios. Runner-up is BandLab, which has become popular among indie musicians and artist. The third place goes out to Landr, a completely online and on algorithm based mastering platform. Fourth is Cloudbound, a mastering tool that is available 24/7. On the fifth spot we find Metropolis Studios and last but not least is eMastered. But of course, you can always choose for personal contact with a professional mastering engineer like audiobyray.com.
Not everyone thinks the same on the matter of whether or not sending music into a professional mastering studio is a necessity. If the mix doesn’t need any modifying, this means that it is at a perfect volume level, the fades are well done, the EQ is consistent throughout, the compression is right on, and so on. In that case there’s no need for mastering. If these basics are not covered, audiobyray mastering can help you out.
Mastering is the final step of audio post-production. The purpose of audio mastering is to balance sonic elements of a stereo mix. Mastering helps to optimize playback across all systems and media formats. Traditionally, mastering uses several tools like equalization, limiting, compression and stereo enhancement. Audiobyray.com is a specialist in all of the above.