What is a 360 record deal?

In the music industry, a 360 deal (from 360° deal) is a business relationship between an artist and a music industry company. The music industry company will actively try to develop new opportunities for the artist. They will function as a pseudo-manager. In return, according to the 360 deal, the artist agrees to give the company a percentage of an increased number of their revenue streams. In a 360 deal this often includes a percentage of sales of recorded music worldwide, live performances, royalties, publishing and more. Costs for packaging, budget records and other costs might be deducted from the artist’s royalties as well.