5 Tips for Musicians Considering Brand Partnerships | Music Business | Stephen Canfield

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5 Tips for Musicians Considering Brand Partnerships | Music Business | Stephen Canfield

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5 Tips for Musicians Considering Brand Partnerships | Music Business | Stephen Canfield

Download Your Free Music Business Handbook Now: https://berkonl.in/2s6VbMC
Earn Your Music Business Degree Online with Berklee: https://berkonl.in/2BJLWpO
In this video, Stephen Canfield explains how sponsorship works for artists and brands. Good sponsorship, he explains, lives between the objectives of the brands and the objectives of the artists, with a relationship that sits in between the two and accomplishes both objectives. Whether it’s a sync in a commercial or product placement, brands have two things that are helpful for artists: money and resources for promotion. A brand is another place where artists can create a touchpoint with their listeners. By partnering with a brand that shares your interests, this helps your brand’s promotion. But artists should always be mindful of the brands’ values, and that they align with their own.

About Stephen Canfield:
Stephen Canfield is an expert in global brand strategy. Currently serving as vice president of marketing for WeTransfer, he oversees global marketing communications, music, arts, education and brand for a platform with more than 40 million monthly active users in 107 countries. He is also known for his tenure as program director for Red Bull Sound Select, an accelerator program for emerging artists leveraging more than 200 yearly events, in-studio collaborations with leading creators, distribution, and marketing to drive organic brand ambassadorship.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee’s acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)
advisors@online.berklee.edu
http://www.facebook.com/BerkleeOnline

http://www.instagram.com/berkleeonline/

Stephen Canfield | Music Promotion | Music Business | Brand Partnership | Brand Partnering | Red Bull Sound Select | WeTransfer | Berklee | Berklee Online | Berklee College of Music

About Berklee College of Music

The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of our students is the foundation of our curriculum, and Berklee’s official YouTube channel is dedicated to sharing this as it happens.

5 Tips for Musicians Considering Brand Partnerships | Music Business | Stephen Canfield

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5 Tips for Musicians Considering Brand Partnerships | Music Business | Stephen Canfield

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Download Your Free Music Business Handbook Now: https://berkonl.in/2s6VbMC
Earn Your Music Business Degree Online with Berklee: https://berkonl.in/2BJLWpO
In this video, Stephen Canfield explains how sponsorship works for artists and brands. Good sponsorship, he explains, lives between the objectives of the brands and the objectives of the artists, with a relationship that sits in between the two and accomplishes both objectives. Whether it’s a sync in a commercial or product placement, brands have two things that are helpful for artists: money and resources for promotion. A brand is another place where artists can create a touchpoint with their listeners. By partnering with a brand that shares your interests, this helps your brand’s promotion. But artists should always be mindful of the brands’ values, and that they align with their own.

About Stephen Canfield:
Stephen Canfield is an expert in global brand strategy. Currently serving as vice president of marketing for WeTransfer, he oversees global marketing communications, music, arts, education and brand for a platform with more than 40 million monthly active users in 107 countries. He is also known for his tenure as program director for Red Bull Sound Select, an accelerator program for emerging artists leveraging more than 200 yearly events, in-studio collaborations with leading creators, distribution, and marketing to drive organic brand ambassadorship.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee’s acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)
advisors@online.berklee.edu
http://www.facebook.com/BerkleeOnline

http://www.instagram.com/berkleeonline/

Stephen Canfield | Music Promotion | Music Business | Brand Partnership | Brand Partnering | Red Bull Sound Select | WeTransfer | Berklee | Berklee Online | Berklee College of Music